Resume

Strategy

& Agency Experience

Strategist | Saatchi & Saatchi

2022 - present

Clients: Toyota Motor Corporation + New Business

  • Conducted comprehensive global landscape research, shaping Toyota's Paris 2024 Olympic/Paralympic Global and Domestic brand campaign strategies

  • Crafted tactical briefs for 360 global communications, digital channels, on-the-ground activations, and athlete & product profiles for Paris 2024 Olympic & Paralympic Campaigns

  • Wrote and presented youth community deep-dives (insights around target, category, brand, culture) & strategic briefs to Toyota’s Vehicle Marketing and Communication leadership showcasing ability to deliver compelling insights to clients

  • Developed successful campaigns for new Toyota vehicle launches, leveraging insights from focus groups, ethnographies & cultural research

  • Led strategic pitches for new business opportunities, tailoring approaches for clients like Purina, Kopiko, Firehouse Subs, Tourism Australia & more

  • Created a groundbreaking research project on extreme sports, facilitating deeper understanding of the community, resulting in lasting impact on Toyota's campaigns and informing new business initiatives

Clients: QSR, CPG, Technology, Health & Wellness etc.

  • Created extensive strategic decks based on deep trend and innovation research, data and market signals that inspire unexpected new products, technologies, business models, and categories for clients

  • Planned trend expeditions for clients based on the trend and landscape research; an in-market, immersive exploration of key trends in products & services, marketing, retail, business models and consumer experience

  • Led consumer and expert interviews to gather insights and information

Junior Strategist | Dig Insights

2020 - 2022

Strategy Summer Professional | Giant Spoon

2020

Clients: NBC & Warner Bros.

  • Created a comprehensive research dive into the near future of the entertainment industry and how it's been impacted by recent events

  • Collaborated with the internal strategy team on an executive summary that has been presented to the senior client leadership at NBC

  • Created brief and campaign strategy for a proactive "big idea" project for an existing client

  • Wrote weekly client facing newsletters that track trends and relevant information in the entertainment and advertising industry

Strategy Intern | Wasserman / Laundry Service

2019

Clients: Amazon Music & Disney

  • Created the strategic brief deck for Amazon Music's educational series

  • Conducted a competitor lifestyle content audit to calculate and analyze engagement rates

  • Created detailed cultural event calendars for Amazon Music and Disney

  • Responsible for research in multiple campaigns to gather insights and enhance strategic approach