Resume

Strategy

& Agency Experience

Strategist| Saatchi & Saatchi

2022 - 2025

Clients: Toyota Motor Corporation + New Business

  • Conducted comprehensive global landscape research, shaping Toyota's Paris 2024 Olympic/Paralympic Global and Domestic brand campaign strategies

  • Crafted tactical briefs for 360 global communications, digital channels, on-the-ground activations, and athlete & product profiles for Paris 2024 Olympic & Paralympic Campaigns

  • Wrote and presented youth community deep-dives (insights around target, category, brand, culture) & strategic briefs to Toyota’s Vehicle Marketing and Communication leadership showcasing ability to deliver compelling insights to clients

  • Developed successful campaigns for new Toyota vehicle launches, leveraging insights from focus groups, ethnographies & cultural research

  • Led strategic pitches for new business opportunities, tailoring approaches for clients like Purina, Kopiko, Firehouse Subs, Tourism Australia & more

  • Created a groundbreaking research project on extreme sports, facilitating deeper understanding of the community, resulting in lasting impact on Toyota's campaigns and informing new business initiatives

Clients: QSR, CPG, Technology, Health & Wellness etc.

  • Created extensive strategic decks based on deep trend and innovation research, data and market signals that inspire unexpected new products, technologies, business models, and categories for clients

  • Planned trend expeditions for clients based on the trend and landscape research; an in-market, immersive exploration of key trends in products & services, marketing, retail, business models and consumer experience

  • Led consumer and expert interviews to gather insights and information

Junior Strategist | Dig Insights

2020 - 2022

Strategy Summer Professional | Giant Spoon

2020

Clients: NBC & Warner Bros.

  • Created a comprehensive research dive into the near future of the entertainment industry and how it's been impacted by recent events

  • Collaborated with the internal strategy team on an executive summary that has been presented to the senior client leadership at NBC

  • Created brief and campaign strategy for a proactive "big idea" project for an existing client

  • Wrote weekly client facing newsletters that track trends and relevant information in the entertainment and advertising industry

Strategy Intern | Wasserman / Laundry Service

2019

Clients: Amazon Music & Disney

  • Created the strategic brief deck for Amazon Music's educational series

  • Conducted a competitor lifestyle content audit to calculate and analyze engagement rates

  • Created detailed cultural event calendars for Amazon Music and Disney

  • Responsible for research in multiple campaigns to gather insights and enhance strategic approach

Senior Strategist | West BBDO

2025 - present

Client: AT&T

  • Develop client and creative briefs across AT&T brand and mobility initiatives - including March Madness, College Football Playoff, FIFA World Cup, and holiday campaigns- translating cultural trends, consumer insights, data, and business objectives into compelling strategic stories and creative thought starters that inspire breakthrough ideas.

  • Build “Get Smart” decks that provide a deep dive into the world of the sports we sponsor, helping teams understand the fans, culture, history, trends, passion, and evolving landscape of each sport.

    Turn consumer research, sentiment, and testing data into clear POVs and strategic recommendations that guide creative, talent, and messaging decisions.

    Develop tactical briefs for specific channel assets, working with communications planners to translate overarching strategy and messaging objectives into clear direction for channel-specific creative.

    Spearheaded “Speed of Culture” program, a proactive framework for identifying, evaluating, and rapidly activating on culturally relevant opportunities for AT&T, bringing strategists and creatives together to develop timely brand ideas.

    Created and led “TED in Culture,” internship project exploring new ways to embed AT&T’s spokesperson into new, exciting and relevant cultural conversations; authored the strategic brief and guided interns in identifying opportunities to bring the brand into culture.